Friday, 5 April 2013

CHANEL SPRING/SUMMER 2013 EYEWEAR COLLECTION

Chanel has chosen the French model and actress, Laetitia Casta, to front the campaign for its Spring/Summer 2013 eyewear collection. Shot and styled by Chanel's Creative Director, Karl Lagerfeld, the black and white images show Casta wearing a selection of  frames from the new eyewear range, plus accessories featuring iconic Chanel touches, such as full-blown camellias and woven leather gilt chains. The wide transparent Perspex hats, first seen on the catwalk at Chanel's Spring/Summer 2013 ready-to-wear show, add a halo of light to the polished and futuristic imagery.

The legendary Coco Chanel wore cat eye glasses and Lagerfeld is rarely seen without his trademark black sunglasses, so eyewear is definitely part of the fashion house's DNA. For this season, Lagerfeld has embellished his bold cat eye and butterfly silhouettes with chains, pearls and scrolls of metallic lace. Square, oval and rectangular shapes are also available in both glasses and sunglasses and the frames showcase signature Chanel symbols, such as the double C and rich quilting. Available in classic tortoiseshell and black, the designs also come in a rich colour palette of summer brights. These are definitely glasses to save-up for!

Casta, who was the face of Chanel's Allure and recently appeared in Arbitrage with Richard Gere and Do Not Disturb with Charlotte Gainsbourg, stars in a short video of the shoot. She has also modelled couture and ready-to-wear for Chanel's catwalk extravaganzas on numerous occasions and appeared in Karl Lagerfeld and Carine Roitfeld's Little Black Jacket book and exhibition of photographs, currently on show at the late baroque Rotonda della Besana in Milan, until April 20th.

Enjoy the latest Chanel eyewear collection video, plus a selection of Lagerfeld's images and a trio of back stage shots, below. 








Behind the scenes of the shoot: Adding the Perspex halo, 
plus a selection of colourful Chanel frames 

Karl Lagerfeld getting the perfect shot of Laetitia Casta

Laetitia in front of Lagerfeld's camera, wearing tan coloured Chanel 
sunglasses, plus a quirky Perspex hat embellished with a signature camellia 






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